Blink
Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of 'blink' could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies.You'll never think about thinking in the same way again.
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What you might want to know about Blink
The questions readers send us most often, answered without spoilers.
Malcolm Gladwell argues that our most accurate judgments often happen in the first two seconds. He walks through art forgers, war games, paramedics, and police shootings to test where snap thinking helps and fails.
Blink argues that snap judgments and rapid pattern recognition can be as accurate, or more accurate, than careful analysis in many situations. Malcolm Gladwell calls this thin-slicing and explores when it works and when it fails.
Blink popularizes real psychology research, but several specific studies it cites have not held up under replication. The book remains influential as a thought experiment about intuition, even where individual examples have been challenged.
Blink was written by Malcolm Gladwell, published in 2004 by Penguin.
Blink is 296 pages in standard print editions, though page counts vary slightly between hardcover, paperback, and large-print formats.
At an average reading pace of about 250 words per minute, Blink takes most readers 4 to 6 hours to finish.
Blink is a standalone novel by Malcolm Gladwell, not part of a series.
Blink is available in hardcover, paperback, ebook, and audiobook formats from Amazon, Bookshop.org, ThriftBooks, and most major bookstores.