Post Corona
Scott Galloway wrote this book in the first months of the COVID-19 lockdowns and framed his central claim in the subtitle: the pandemic is an accelerant. He walks through big tech, higher education, retail, streaming, and health care, arguing in each sector that the dominant players extended their lead while the middle collapsed. Galloway is particularly sharp on universities, which he predicts will consolidate and partner with technology platforms, and on the runaway market power of what he calls the Four. He layers on his signature charts and a running argument that the deeper story is the transfer of wealth from labor to capital and from young to old. The book is written in Galloway's op-ed voice and is meant to provoke as much as to predict, and several of its calls have aged well as the pandemic dust settled.
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What you might want to know about Post Corona
The questions readers send us most often, answered without spoilers.
Scott Galloway argues that the pandemic did not change the economy so much as accelerate every trend already in motion, and lays out who wins and who loses.
Galloway wrote the book and points to it as the clearest single statement of the framework he uses on Prof G Pod and Pivot to read the post-pandemic economy.
Some sector calls landed better than others, but the accelerant thesis and the analysis of big tech consolidation have largely held up in the years since publication.
Post Corona was written by Scott Galloway, published in 2020 by Portfolio.
Post Corona is 272 pages in standard print editions, though page counts vary slightly between hardcover, paperback, and large-print formats.
At an average reading pace of about 250 words per minute, Post Corona takes most readers 4 to 6 hours to finish.
Post Corona is available in hardcover, paperback, ebook, and audiobook formats from Amazon, Bookshop.org, ThriftBooks, and most major bookstores.