Ready, Fire, Aim: Zero to $100 Million in No Time Flat
Michael Masterson, the pen name of Mark Ford, helped grow multiple companies past the hundred million dollar mark, mostly in publishing and information. Ready, Fire, Aim argues that most founders die at the transitions between stages of growth. He divides the journey into four stages, from infancy to adolescence to grown up to mature, and explains what a founder must stop doing and start doing at each one. The book prizes speed, direct response marketing, and getting products in front of paying customers before they are perfect. It is closer to a field manual than a philosophy book, with checklists, examples, and worked out sales letters.
What you might want to know about Ready, Fire, Aim: Zero to $100 Million in No Time Flat
The questions readers send us most often, answered without spoilers.
Direct response marketer Michael Masterson lays out the four stages a company moves through on the way from zero to one hundred million in revenue and what each stage really requires.
Michael Masterson is a pen name for Mark Ford, a longtime direct response marketer and entrepreneur who helped build multiple businesses past nine figures in annual revenue.
The examples lean heavily on direct response and information products, but the stage model and the emphasis on selling before perfecting apply to most startups and small businesses.
Ready, Fire, Aim: Zero to $100 Million in No Time Flat was written by Michael Masterson, published in 2008 by Wiley.
Ready, Fire, Aim: Zero to $100 Million in No Time Flat is 320 pages in standard print editions, though page counts vary slightly between hardcover, paperback, and large-print formats.
At an average reading pace of about 250 words per minute, Ready, Fire, Aim: Zero to $100 Million in No Time Flat takes most readers 5 to 7 hours to finish.
Ready, Fire, Aim: Zero to $100 Million in No Time Flat is available in hardcover, paperback, ebook, and audiobook formats from Amazon, Bookshop.org, ThriftBooks, and most major bookstores.