Supercommunicators

Charles Duhigg followed The Power of Habit and Smarter Faster Better with Supercommunicators in February 2024, and the new book argues that every conversation is one of three types, practical, emotional, or social, and most communication failures happen when the participants think they are in different conversations. Duhigg builds the framework around case studies including a CIA spy recruiter who broke a major Iranian source, a Harvard professor running a federally funded jury-research program, an NASA flight surgeon designing astronaut communication protocols, and the team behind The Big Bang Theory. Each chapter distills a specific move, looping for understanding, asking deep questions, and matching the conversation type before pushing your agenda.