The E-Myth Revisited
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business — whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
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What you might want to know about The E-Myth Revisited
The questions readers send us most often, answered without spoilers.
Business consultant Michael E. Gerber argues that most small businesses fail because they are started by technicians who confuse being good at the work with being able to run a company, and walks through the way out.
The E-Myth Revisited is Michael Gerber's framework for small-business success, arguing that most entrepreneurs are technicians who get trapped working in their business rather than on it. The book teaches systematizing operations to build a scalable enterprise.
Yes. Despite being published in 1995 (revised from the 1986 original), the core principles remain widely cited in small-business and franchise contexts. The Franchise Prototype framework has held up well.
The E-Myth Revisited was written by Michael E. Gerber, published in 1995 by HarperCollins.
The E-Myth Revisited is 268 pages in standard print editions, though page counts vary slightly between hardcover, paperback, and large-print formats.
At an average reading pace of about 250 words per minute, The E-Myth Revisited takes most readers 4 to 6 hours to finish.
The E-Myth Revisited is a standalone novel by Michael E. Gerber, not part of a series.
The E-Myth Revisited is available in hardcover, paperback, ebook, and audiobook formats from Amazon, Bookshop.org, ThriftBooks, and most major bookstores.