Creativity, Inc.
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
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Ed Catmull, longtime Pixar president, walks through the company's founding, its near collapses, the Disney merger, and the management practices, like Braintrust meetings, used to keep its movies from going wrong.
Creativity, Inc. is Pixar co-founder Ed Catmull's book on building and managing creative organizations. It draws on Pixar's history, including the Toy Story productions, and offers principles like the Braintrust review process and the candor culture.
The lessons are aimed at creative organizations but generalize to managing knowledge workers. Many readers in software, product, and management apply the frameworks beyond creative industries.
Creativity, Inc. was written by Ed Catmull, published in 2001 by n/a.
Creativity, Inc. is 368 pages in standard print editions, though page counts vary slightly between hardcover, paperback, and large-print formats.
At an average reading pace of about 250 words per minute, Creativity, Inc. takes most readers 6 to 8 hours to finish.
Creativity, Inc. is a standalone novel by Ed Catmull, not part of a series.
Creativity, Inc. is available in hardcover, paperback, ebook, and audiobook formats from Amazon, Bookshop.org, ThriftBooks, and most major bookstores.